Racing
ASSOS and EF Pro Cycling unveil changeout jersey for the Giro d'Italia
Our Giro d’Italia jersey blends extraterrestrial imagination with race-proven performance
May 4, 2026
There was no warning. Just a drop.
ASSOS of Switzerland and EF Pro Cycling have made contact. Today, we unveil the “Ride In Peace” capsule: a limited-edition changeout designed for the 2026 Giro d’Italia.
Every year, we step out of pink for the Giro so we don’t clash with the race’s iconic leader’s jersey, the maglia rosa. This year, the EF Global Creative Studio and the design team at ASSOS cooked up something special.
The result is a kit that hovers somewhere between space, time, and the Italian roads. It is engineered by ASSOS to meet the demands of a three-week grand tour, with the performance, comfort, and technical quality our riders need to race at their best. It just also happens to take inspiration from world beyond our own.
The campaign is more than a kit change. It is an invitation.
We made contact. A signal. A message: We ride in peace. Do you? Join us.
“If we’re going to change kits, it should actually say something,” said Jonathan Vaughters, EF Pro Cycling CEO. “ASSOS gives our riders the performance, comfort, and technical quality they need to race at their best, and that allows us to have some fun with the design. With this kit, we’re visually manifesting. Hide your cows. We’re coming to this Giro with serious race ambitions.”
“We believe innovation happens when you challenge conventions, both in how products perform and how they are expressed,” said Edwin Navez, ASSOS of Switzerland CEO. “Too often in this sport, performance and identity are treated separately. We don’t see it that way. With EF Pro Cycling, this is again about pushing both at the same time: engineering at the highest level, and a visual language that refuses to blend in.”
The Ride In Peace capsule brings that idea to life across a limited-edition collection built for any planet where bikes are found. The mission is simple: make a kit that performs in the heat of the peloton, and stands out on the road.
We ride in peace.
But don’t get us wrong. We came to race.
The EF Pro Cycling “Ride In Peace” collection is available now in limited quantities at ASSOS.com and through select global partners.
