With over three decades of experience in bike maintenance and performance products, Muc-Off is a…
Thank you, essential workers
Riders wear custom helmets at the Amstel Gold Race this weekend
This weekend at Amstel Gold Race, the team will wear a special helmet design that pays tribute to essential workers during the pandemic, as nominated by the team’s riders and staff.
The helmet change is a tradition that Muc-Off brought to the team this season, working together with team helmet sponsor POC to design helmets that are both distinctive and meaningful. Each helmet worn by our classics riders is unique, but the theme of honoring the incredible, selfless efforts of essential workers throughout the COVID-19 pandemic remains the same.
“I’m always amazed and in awe when I encounter someone with an innate and natural instinct to give and serve and wearing these helmets that pay a small tribute to their hard and selfless work is a real honor,” said Howes, who will be wearing his helmet at the Amstel Gold Race.
Riders and staff nominated workers from across the world to show their gratitude and offer recognition of their efforts at one of the sport’s biggest races. The team will sport the custom POC Ventral and Ventral Spin helmets not only this week, but also on the infamous cobbles of Paris-Roubaix and at the Amstel Gold Race. Some of our helmets will be raffled after Amstel Gold, with 100 percent of the profits donated to the WHO COVID-19 Solidarity Response Fund.
The stories from our team moved us. Alex Howes nominated a local group in Colorado called Nederland Community Center, which worked with a community center to deliver essential items to vulnerable groups of people living in hard to reach areas in the mountains. Team soigneur John Murray nominated his granddaughter, who worked on a COVID-19 ward in north Yorkshire, providing round-the-clock care for patients under tough conditions.
“The global pandemic rocked all of us, but it also shined a light on how strong and caring many of us can be,” added Alex Howes.
Howes’ teammate Lawson Craddock is slated to join him at the Amstel Gold Race, and will proudly wear the name of a nominated worker from his own family.
“During this time, we learned to appreciate the things we took for granted. And one thing that was a big eye opener to us with having two kids at home was just how much teachers do. That’s why I chose my mother-in-law. She’s a school teacher for kindergarten, first, and second grade students. We see her go to school every day with a face shield on just to be there for the kids. So I’m really excited to race with her name on my shoulders and I hope to do her name proud,” said Craddock.
Those are just a few stories behind the names on our helmets. You can learn more about our team’s heroes in the coming days via a short film by Muc-Off.
The helmets are an extension of Muc-Off’s other efforts amid the pandemic, which see 10 percent of profits generated from their antibacterial sales donated to the WHO COVID-19 Solidarity Response Fund. The brand also supports some hospitals in the U.K. by providing sanitisers and chamois creams to prevent staff from developing mask friction marks, and helps supply masks for doctors and nurses at hospitals near its headquarters.
To further increase their fundraising efforts, Muc-Off will be raffling off three of the custom helmets in an effort to generate financial support for the WHO. All proceeds from the raffle will be donated to the WHO COVID-19 Solidarity Response Fund.
Stay tuned for more information on the raffle. Details to follow ahead of the Amstel Gold Race.