Hammer Series, the ground-breaking pro cycling series, today officially announces its expansion into Asia with a new partnership with Sun Hung Kai Properties Hong Kong Cyclothon – the biggest road cycling event in Hong Kong.
Hammer Hong Kong will take place on October 14 as part of the Sun Hung Kai Properties Hong Kong Cyclothon festival of cycling.
Hammer Hong Kong is a chance for fans to see the best teams in the world race close up in one of the world’s most exciting destinations. The event will see Velon’s UCI WorldTour cycling teams compete for glory in a special, one-off race day on the streets of the iconic territory.
“The Hong Kong Tourism Board is delighted to bring the Hammer Series to Hong Kong, in partnership with Velon,” said Anthony Lau, Executive Director of the Hong Kong Tourism Board.
“The Sun Hung Kai Properties Hong Kong Cyclothon has grown from strength to strength since its first edition four years ago and has continued to expand and draw more top-notch cyclists from around the world.
“This partnership is a natural move for the HKTB to upgrade the UCI Asia Tour Class 1.1 road race into a world-class spectacle and is in line with our continued efforts to enhance every element of our diverse range of mega events which contribute to Hong Kong’s status as the events capital of Asia.”
“Sun Hung Kai Properties is proud to be the title sponsor for the Sun Hung Kai Properties Hong Kong Cyclothon for its fourth consecutive year,” said Adam Kwok, Executive Director of Sun Hung Kai Properties.
“We passionately believe in our ‘sports for charity’ effort and in promoting cycling at all levels to fans in Hong Kong, China and rest of the world. With this year’s introduction of Hammer Hong Kong presented by Sun Hung Kai Properties, an unprecedented number of WorldTour teams will be visiting and competing in Hong Kong for the first time and I’m sure fans locally and worldwide will have a whole lot to cheer for.”
Graham Bartlett, CEO of Velon, said: “We’re delighted to bring the Hammer Series to Hong Kong for a spectacular finish to the 2018 series. We couldn’t ask for better partners than the Hong Kong Tourism Board and Sun Hung Kai Properties to bring a fantastic race alive for the fans in Hong Kong and internationally. The teams are all really up for a big finish.”
Stephan Herth, Executive Director Summer Sports at Infront: “We are excited to see the Hammer Series evolve after the first successful season by adding a third race in Hong Kong to the 2018 calendar.
“Cycling is a key sport in Infront’s long-term strategy as well as an important pillar of the wider Wanda Sports business, as highlighted by events such as the recent Tour of Guangxi. This partnership with Sun Hung Kai Properties Hong Kong Cyclothon, which brings Hammer Series to China, will enable us to further develop Asian cycling and to promote this new exciting format on a global basis.”
Following an exciting inaugural event in 2017, which was watched by more than three million cycling fans on social media channels alone, the Hammer Series is back for the 2018 season with three thrilling global races.
Each Hammer Series race provides intense competition in an innovative team-v-team format designed for digital and broadcast viewing. Unlike traditional stage-based races in which individual riders take to the podium, the Hammer Series pits teams of five riders against each other over extremely testing courses to determine the best team.
The exact format of this special, one-off race day in Hong Kong will be revealed in the coming weeks and will offer a high octane, “All Out” finish to the Hammer racing for 2018.
“We’re excited to race in Hong Kong,” said Slipstream Sports CEO and co-founder Jonathan Vaughters. “It’s an important step for the development of the series, but it’s also a new, cool place to race — I think it’s going to be spectacular.”
For more information on Hammer Series, see www.hammerseries.com