During the #PinkArgyle team meeting on Sunday morning, sport director Ken Vanmarcke outlined the tactic for the final stage of the Colorado Classic.
“There are over a thousand people from EF here,” he reminded the team. “We want to put on a good show for them.”
And so we did.
Taylor Phinney initiated the early breakaway. When he was caught, he attacked again. And again. And again. Rally and UnitedHealthcare had the race too tightly controlled to give Phinney a chance to escape, but his efforts earned him a trip to the podium as the most aggressive rider on stage four.
He was joined by teammates Hugh Carthy, third overall and King of the Mountain, and Dani Martinez, who secured his spot atop the Best Young Rider classification.
Overheard mid-race in the EF tent where our 1500 new co-workers gathered at the 200 meter mark to watch us race: “I get all teary-eyed every time they come by. I just love seeing the team winning.”
We might not have stood on the top step this weekend but sentiments like that absolutely make us feel like we’ve won when it comes to best sponsors (owners!) in the sport.