EF Pro Cycling and WHOOP today announce an extension to their partnership, ensuring the team’s…
EF Pro Cycling and POC today announce a four-year extension to their partnership, meaning the team has the highest levels of head and eye protection available as it races across the world.
The team and POC have partnered for the last six seasons, working together to provide the riders with the most advanced safety materials possible. Since its inception, POC has been awarded more than 60 international safety, design, and innovation awards.
“We are excited about the future and our ongoing partnership with the EF Pro Cycling Team. We have worked closely together since we entered the WorldTour in 2014 and EF’s Swedish heritage and inclusive approach merge perfectly with our safety mission and values,” said Jonas Sjogren, CEO of POC. “As this season has shown, the team is packed full of cycling talent. But, it is also a group that influences beyond podiums, and together we can shine a light on new ideas with a willingness to break from the norm, bringing cycling closer to everyone.”
As Sjogren noted, POC and the EF Pro Cycling organization have been together since POC entered professional cycling in 2014, resulting in years of product development at the highest level of professional cycling.
“POC’s innovation and support of the team has been critical to our organization. We’re proud to call POC a partner, as they offer performance and quality, understand our needs perfectly and can support our future objectives,” said Jonathan Vaughters, the team’s CEO. “In addition, their mission, coupled with our overall approach to rider safety, is a true reflection on our goals. The emphasis POC puts on performance and safety is important to all of us on the team.”
Oscar Huss, Head of Product Development, POC continued: “We know from experience with the team and our aerodynamic experts, WATTS Lab, and safety experts, POC Lab, that our helmets and eyewear provide riders with the very best in safety and performance. And as the team operates in a unique, high-performance environment we are able to constantly refine our equipment, ensuring that our products and the riders excel at the very highest level. Naturally the experience and feedback we gain is an important tool, allowing us to continually improve, innovate and refine our award-winning products and support our mission.”