EF Education-NIPPO partners with Muc-Off
From road to trail, Muc-Off to keep team rolling smoothly
With over three decades of experience in bike maintenance and performance products, Muc-Off is a global industry leader. EF Education-NIPPO will use Muc-Off’s complete range of award winning products, as well as ride with their eye-catching tubeless valves.
Muc-Off have paved the way in drivetrain optimization through their research and development in lubricants and chain treatments. This new partnership offers an opportunity for greater innovation at cycling’s highest level, allowing both EF Education-NIPPO and Muc-Off to challenge limits.
“EF Education-NIPPO are a breath of fresh air in the professional peloton and have really shaken up a sport that’s steeped in tradition over the past couple of seasons. We’re beyond excited to be joining them on their journey of pushing the boundaries of the sport in a fun and inclusive way,” said Alex Trimnell, CEO of Muc-Off.
In the past, Muc-Off has proudly collaborated with its mountain bike and motocross teams and athletes to design iconic custom helmets. The British company is excited to continue this tradition with EF Education-NIPPO and will work together with team helmet sponsor POC to conceive a truly distinctive design to don at a selection of the Classics.
Given the diversity of EF Education-NIPPO’s riders, it comes as no surprise that the team’s racing calendar is also widely varied. From Sergio Higuita winning the Colombian national championships, to Alberto Bettiol showing his speed in time trials, to Lachlan Morton’s inspiring Badlands performance, it takes a lot to keep EF Education-NIPPO running. This is why the team is excited to count on Muc-Off’s famous pink Nano Tech bike cleaner, race-winning lubricants, and other products to meet our demanding schedule and varied needs.
After winning a stage at the Tour de France and multiple stages at the Giro d’Italia and La Vuelta, the team will look to build on an impressive 2020 and aim for new heights in the 2021 season, with Muc-Off backing us every step of the way.