EF Education First announces NormaTec partnership

NormaTec, the industry leader in compression recovery technology for athletes, today announced a partnership with EF Education First Pro Cycling Team, an American-registered WorldTour cycling team competing at the highest level of the sport globally. In this partnership, NormaTec will be an official worldwide supplier of the EF Education First, providing PULSE PRO systems for riders to access world-class recovery after training and at races.


“We look forward to working with EF Education First and helping them provide a competitive edge for their athletes with NormaTec’s revolutionary recovery technology,” said Gilad Jacobs, CEO at NormaTec. “We are thrilled that the EF Education First team is helping cyclists learn about the importance of incorporating recovery into training programs, and look forward to great things from them in the year ahead.”


NormaTec’s technology serves as the primary source of recovery to athletes, coaches, and trainers around the globe. The NormaTec PULSE Series Recovery Systems use compressed air to massage limbs, mobilize fluid, and speed recovery, helping athletes recover comprehensively and quickly before and after performance. The NormaTec Pulse Massage Pattern was created by a physician bioengineer to increase circulation and facilitate enhanced recovery, and the technology is now relied on by 97% of pro teams.


“We are excited to work with NormaTec to ensure our world-class athletes have access to the tools and technologies they need for success and effective recovery from training and competition,” said Peter Schep, head of performance at EF Education First. “We are proud to be able to provide NormaTec’s industry-leading solutions to our riders, helping them meet their recovery needs, and, ultimately, perform at their peak day in and day out.”


EF Pro Cycling is home to 27 riders representing 11 nationalities. Each cyclist on the team rides over 20,000 miles per year, further heightening the importance athletes must place on recovery.